Jaguar Land Rover (JLR) has reported its UK sales figures for February 2025, showcasing a significant divergence in performance between its two brands. While Land Rover posted an impressive 24% year-on-year (YoY) growth, Jaguar sales saw a sharp 72% YoY decline due to a production halt.

According to the latest data:

Land Rover sold 1,878 units, marking a substantial increase from the previous year.

Jaguar managed just 206 units, a steep drop compared to last year’s numbers.

Jaguar’s Strategic Shift: A Pause for the Future

The decline in Jaguar’s sales is largely attributed to the company’s decision to halt production as it transitions towards an all-new generation of vehicles. This shift is part of Jaguar’s broader strategy to reinvent itself as a luxury electric vehicle (EV) brand, moving away from traditional combustion engine models.

Jaguar had previously announced its ambitious plans to go fully electric by 2025, aligning with global industry trends and sustainability goals. The sharp drop in sales reflects the temporary pause in manufacturing as the company gears up for its next-generation models.

Land Rover’s Strong Demand Drives Growth

On the other hand, Land Rover continues to thrive, with demand for its SUVs remaining robust. The brand’s lineup, including popular models such as the Range Rover, Defender, and Discovery, has continued to attract buyers despite economic uncertainties.

With a focus on premium SUVs and the introduction of hybrid and electric variants, Land Rover has managed to maintain strong customer interest, driving its sales momentum.

Looking Ahead: What’s Next for JLR?

As JLR moves forward, all eyes will be on Jaguar’s upcoming electric vehicle lineup and how it competes in the growing luxury EV market. Meanwhile, Land Rover’s continued success highlights its strong brand positioning and customer demand in the SUV segment.

With Jaguar’s new models expected to debut in the coming years, the long-term impact of this strategic shift will be a key factor in determining JLR’s overall growth trajectory.

Disclaimer:

The information provided in this article is based on reported sales data and publicly available business strategies. Figures are subject to change as updated data is released by the company. Readers are advised to verify details from official sources before making any business or investment decisions.