Gold is once again commanding the spotlight. As of April 2025, the number of articles mentioning gold has surged past 90,000 — a level not reached since 2022. Over the past five months alone, media coverage has grown by approximately 40,000 articles, marking one of the sharpest upticks in recent years.
This renewed media attention echoes previous spikes that occurred in 2020 and 2022. During those periods, article counts climbed near or slightly above the 100,000 mark, reflecting moments of heightened global focus on gold amid market turbulence and macroeconomic uncertainty.
The current wave of attention is unfolding alongside an exceptional rally in gold prices. Year-to-date, gold has posted gains of around 25%, making it one of the best-performing assets in 2025. No other major asset class has matched this level of performance so far this year.
Gold prices have now crossed the $3,200 per ounce level, up from just below $2,600 at the start of the year. This represents one of the strongest beginnings to a year for gold in modern financial history. The steady rise over the past year has accelerated into a near-parabolic move in early 2025, attracting both retail and institutional interest.
Looking back over the past decade, gold prices remained relatively stable between 2016 and 2018, ranging roughly between $1,200 and $1,400 per ounce. A breakout began in 2019 and intensified through the pandemic, peaking temporarily in 2020. After a period of consolidation and brief pullbacks through 2021 and 2022, the upward trend has since resumed with renewed vigor.
Even during periods when gold prices were not surging, article counts remained volatile — often responding to macroeconomic themes like inflation, central bank policy, and geopolitical risks. Media interest spiked especially during periods of uncertainty, such as the early stages of the pandemic in 2020 and the energy and geopolitical shocks in 2022.
Now, both price and media coverage are rising together. This dual surge suggests that gold is not just moving on technical or seasonal momentum, but is also being driven by broad public attention and macroeconomic relevance.
With gold hitting fresh highs and mentions in the media exploding past 90,000, the precious metal continues to assert itself as a dominant force in the financial world. Whether as a hedge against inflation, a safe haven in turbulent markets, or a strategic portfolio diversifier, gold remains incredibly strong and more relevant than ever.
Disclaimer:
This content is for informational purposes only and should not be considered financial or investment advice. The views expressed are based on publicly available data and are not intended as recommendations. Always consult with a licensed financial advisor before making investment decisions.
